Snowboarding is constantly evolving. Be it the equipment, the tricks or the arenas in which the tricks are performed, it’s a sport that can never be accused of being dull.
Last week Nike Snowboarding unveiled a revolutionary new terrain park in Silvretta Montafon for the latest Nike Chosen Sessions. A group of 12 European amateur riders, selected from a round of national competitions, plus a panel of Nike sponsored pros (including Jamie Nicholls, Danny Kass and Halldor Helgason) , travelled to the Austrian resort to hit up the epic park which had been specially built for the occasion.
Among its many unique features were a skate inspired bowl, a scaffolding feature and a series of massive kickers arranged around a 70m Nike swoosh.
The ams competed in three different sessions: Best Line, The Bowl and Big Air, and the public were then invited vote for the best. UK rider Andy Nudds narrowly missed out on getting through to the final round where the top three ams (as voted by the public) were judged by the panel of pros to decide who would be ‘chosen’. The winner was eventually announced as Swiss rider, Markus Mathis who will now spend the next year living the life of a Nike pro rider.
As always, the Nike marketing machine was cranked up to full. Not only has the event generated a massive amount of publicity, but they’ve also acquired themselves a new team member, and a wealth of sweet, swoosh-ridden, promo material. Good work Nike!
What did you think of the Nike Chosen Sessions? Post a comment below to share your views…